We Help Consumer & Lifestyle Brands
Unlock Potential For Growth
Unlock your business's full potential with EST Global. We help you break through limitations and achieve sustainable growth. From individual development to organizational performance, our advisory strengthens the foundation of your business positioning you for growth.
OUR UNIQUE APPROACH
Who We Are
EST Global LLC, provides strategic advisory & coaching to help consumer & lifestyle brands propel growth. We take a unique approach focusing on growth objectives, market climates, capabilities & distinct brand chemistry to drive performance. Our holistic methodology is designed to empower both brands & individuals to achieve their goals and reach new levels of success.
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Our Distinct Chemistry
Our founder, Elishia S. Thompson is on a mission to help entrepreneurs and brands drive impact by reaching their fullest potential. She integrates her legal & business backgrounds to provide strategic guidance, while guarding their interests. She understands the drive for growth and provides individualized counsel to ensure brands are expanding their footprint with longevity in mind.
Elishia leverages her formal training & experience to help brands drive success.
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Education:
- Brand Management, Cornell University
- Doctor of Law (JD), Emory University
- Cert. in Transactional Law, Emory University
- Economics (BBA), Kennesaw State University
Elishia S. Thompson, Esq.
Founder | Managing Director
Services
Brand Foundation & Strategy
[Building A Solid Foundation]
This is about setting the North Star for your brand.
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Vision, Mission & Values Alignment: Helping you define or refine your long-term vision and mission to ensure everyone's pulling in the same direction.
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Competitive Landscape & Positioning: Understanding your competitive environment to identify opportunities and threats to strategically position your brand to gain a competitive advantage.
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Market Analysis & Opportunity Sizing: Deep dives into your target markets, identifying trends, unmet needs, and significant growth opportunities.​​
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Goal Setting & OKR Development: Translating your strategic plan into measurable objectives and key results (OKRs) for the entire organization, ensuring accountability and focus.​
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Business Model Innovation & Refinement: Evaluating and optimizing your current business model or exploring new revenue streams and value propositions to maximize profitability and scalability.
Stakeholder Relations
[It's All About The Relationship.]
Helping you connect with the right people in ways that move the needle forward.
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Customer Relations: Exploring customer engagement, experience and retention to nurture the authentic connections with your audience that matter.
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Community Relations: Identifying and fostering partnerships with community members that align with your brand's core values and mission.
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Strategic Partnerships: The right partnership can propel your brand forward. Working with you to identify and vet potential partners as well as develop a fruitful relationship adding value to both parties.
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Investor Relations: Refining your brand's strategic narrative and optimizing your pitch deck to clearly articulate your vision, market opportunity, and competitive advantage to investors.
Business & Legal Affairs
[Protect What You Build.]
Helping you protect what you worked diligently to build.
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Brand Foundation & Intellectual Property (IP) Protection:
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Conducting comprehensive trademark availability searches and providing registrability opinions.
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Filing and prosecuting trademark and copyright applications (both domestic and international).
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Developing internal IP policies and best practices.
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Advising on legal risks associated with proposed brand names, taglines, and product names.
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Marketing & Advertising Review
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​Transactional Advisory & Deal Structuring:
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Licensing Agreements
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Collaborations, Sponsors & Partnerships
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Talent & Influencer Agreements
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Retail & Wholesale Agreements
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Go-to-Market (GTM) & Launch Strategy
[Strong Starts]
Getting your product or service to the right customers effectively.
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​Customer Segmentation & Persona Development: Defining your ideal customer segments and creating detailed personas to better inform product development, marketing, and sales strategies.
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Value Proposition & Brand Promise: Defining or refining your unique selling proposition and commitment to clearly articulate value to customers.
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Market Entry Strategy: Developing sound plans for launching new products, services, or entering new markets, including pricing, distribution, and promotional strategies.
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Channel Strategy Development: Identifying and optimizing the most effective sales and distribution channels to reach your target customers efficiently.
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Customer Journey: Mapping the entire customer journey to identify friction points and opportunities for optimization. ​
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Post Launch Strategy: Planning for ongoing customer engagement, iteration and adaption.
Operational Alignment & Performance
[Focused Efforts To Drive Results.]
Ensuring your team and processes support your strategic goals.​
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Strategic Capability Building: Identifying skill gaps and recommending strategies for talent acquisition, training, or partnerships to build necessary capabilities.
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Performance Metrics & KPIs: Establishing key performance indicators (KPIs) and dashboards to track progress against strategic objectives and ensure data-driven decision-making.
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Unit Economics Analysis: A deep dive into key unit economics, such as Customer Acquisition Cost (CAC) and Lifetime Value (LTV), to assess viability & financial health.
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Cross-Functional Alignment: Facilitating workshops and processes to ensure all departments (product, marketing, sales, operations) are aligned with and contributing to the overarching strategy.​​
TRUSTED BY THESE BRANDS & MORE
